The Stooges are vaudeville entertainers who trek to Mexico to perform their gag bull fight shtick, with Curly at the brave matador, and Moe and Larry dressed in a bull costume. Along the way, they cross paths with attractive senorita Dolores Sanchez (Suzanne Kaaren). They also cross paths with her evil jealous and hot-tempered man-hating husband named José (Harry Burns). In an act of revenge on Curly for flirting with Dolores, José pays the bullring attendants to release a live bull into the ring. Moe and Larry flee the ring, but Curly is unaware of the switch. He eventually head-butts the wild animal, and is paraded out of the ring to the rousing cheers of "Olé, Americano!"
- Moe Howard as Moe
- Larry Fine as Larry
- Curly Howard as Curly
- Suzanne Kaaren as Dolores Sanchez
- Harry Burns as José Sanchez
- What's the Matador was remade by the Stooges in Sappy Bull Fighters where Joe Besser was the third stooges.
- When The Stooges break the glass door you can see Curly's stunt double and he has slightly more hair.